Business Coaching, Marketing, Marketing Strategy, Mastermind2020, Public Speaking, sales, Train the Trainers

10 business presentation tips for closing more sales from stage.

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Whether crafting the perfect sales pitch or presenting your company’s product to a potential client, delivering a high-quality business presentation is an essential skill. It can be a deal maker or breaker. According to Steve Jobs, one of the world’s greatest corporate speakers, “Quality is more important than quantity. One home run is much better than two doubles.”

Business Presentation Tips: Closing Sales

To start with, you should always remember to ask yourself whether your product is solving your client’s problem. How will it make them more efficient, and how will it save them time and money?

Keep these questions in the front of your mind and follow the below business presentation tips to craft a concise and compelling messaging that converts your prospects.

1. Explain that You Understand Your Prospect’s Problem

Take time to learn about their issues so you can outline your understanding of their goals and vision. Immediately grab their attention by demonstrating that you really understand their business problems. Entice them into wanting to hear more of your problem-solving ideas.

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2. Keep Your Slides Concise and Focused on Your Prospect’s Needs

To draw everyone’s attention to each slide’s detail, it’s important to not overload them with information, despite the temptation to tell them everything about your product and all your best clients. Deliver a customized sales presentation that only covers the specific points that will be of value to them. “Specificity builds credibility,” advises executive speech coach Patricia Fripp.

3. Connect With Your Audience Using Storytelling

Structuring your presentation as a story makes it far more engaging: lists of facts and figures are stale and boring. Giving your presentation a narrative structure with the beginning, middle and end will capture your audience’s attention and actually make your presentation more memorable.

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Frank Carillo of ECG communications consultancy says, “Tell a story that will stick in their minds…Maybe it could be about how you came through for a client when that client really needed you. People remember stories better than anything else.”

4. Provide a Succinct Solution to Your Sales Pitch

Presenting measurable and achievable steps towards your audience’s goal is crucial and provides a greater chance of achieving a sales conversion. Demonstrate your vision and action steps with clarity and imagination to captivate your client.

5. Pay Attention to Visuals to Support Your Message

You should be using relevant, quality presentation visuals to deliver your message. A powerful image with just a few lines of text will communicate your message much more effectively than a wall of droning text.

Andres Hurtado Rangel

According to Dr. James McQuivey of Forrester Research, “One minute of video is worth 1.8 million words.” So its worth considering demonstrative videos and animations, too.

 

6. Offer Something Different

WOW, your clients by using quizzes and interactive charts or graphs. With a variety of presentation tools available, say goodbye to dull slides and make use of interactive presentation ideas that really serve to impress.

7. Consider Using a Client Survey

Whether sending your pitch or delivering information by email, this could be an ideal opportunity to immediately capture your client’s thoughts and feedback. This information could be aggregated across all your clients and prospects, offering valuable insights into their needs.

8. Conclude with a Strong Call to Action

Briefly remind your prospect of how your product is differentiated from your competitors’. Add a quick summary of why they should be confident that you can deliver the results they need.

9. Provide a Takeaway

To really go above and beyond, you could include a final slide with an option for prospects to select and receive relevant supporting documents. It’s a useful way of backing up your presentation and provides additional support for decision making.

10. Finally, How You Present Matters

We should never forget that regardless of the time and effort took to create the perfect business presentation, you want to make a great first impression. The window for captivating people’s attention is short, so keep your speech brief. Stand up with confidence, speak with enthusiasm, use body language to engage and most importantly, believe in the message you are delivering.

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Business Coaching, Business Growth, Entrepreneurship, Leadership, Strength Training, Train the Trainers

10 Ways to Overcome Your Fear of Public Speaking

Public Speaking

The most common phobia that people have is the “fear of public speaking”. Some people dread it more than death. Schools and colleges rarely provide training on public speaking; you’re just told to stand at the front and read your book report or story of what you did that summer. Being judged by your peers can make you either love or hate the attention you get from speaking to an audience.

Having confidence with public speaking will make you stand out from the crowd. You’ll be more likely to succeed at job interviews. You’ll be more comfortable contributing your point of view when working in a team. And you’ll be more likely to give winning presentations and seminars in the workplace. Altogether you’ll have a better professional life and relationships with your colleagues.

As a confident speaker you’ll be more comfortable breaking the ice and starting conversations with strangers. You’ll be a better networker with an expanded social circle and self-confidence in your personal life.

Plus you’ll be more likely to succeed in a career where teaching or training is required, whether you’re teaching to an individual or from stage to an audience of two thousand people.

With all these opportunities for succees, the key is about overcoming your fear of public speaking. The first tip? Remember that you’re not alone and that almost everyone has a fear of public speaking!

1. Have Powerful Physiology.

If you act “as if you’re the boss” often you get to be boss is an old principle in business. And now one of the most prestigious business schools in the world, Harvard, has proved the idea.

Organisational psychologist Professor Amy Cuddy has shown that when people change their postures into dominant poses their testosterone goes up and their cortisol goes down. Those changes are associated with leadership roles, and people do feel more powerful when they adopt the appropriate body language.

Walk on stage with confidence, with your shoulders back and arms powerful. Don’t allow yourself to be stiff; just be real and strong.

2. Breathe.

Healthy, deep breathing improves your ability to be effective whenever you are facing a particularly stressful situation. So it’s natural that you’d need it before delivering presentations, or when you’re about to deliver bad news, or when you need to ask for something important.

Deep breathing helps relieve nervous energy. It helps develop a strong voice and it helps to strengthen personal intensity. It is important for our energy, our focus, and our concentration.

Unfortunately, most of us breathe with our shoulders. We’re shallow “chest breathers” where our stomach goes in and shoulders go up. But if you fill your lungs with a deep inhale and follow it up with a slow exhale, it will relax and refresh you.

3. Come from service (it’s not about you).

Start out by taking the pressure off of you and your performance. No matter who you’re speaking to, your focus needs to be in one place only — on your audience. It’s not about you. It’s all about them.

Audience-centered speaking will help to move your audience to action. You need to listen to your audience from the moment you step in front of people. And when you ask ‘How are you?’ of an audience, wait to see how some members of that audience actually are. Don’t continue until you’ve learned the answer, either verbally or nonverbally.

Take a good look around the room, smile while you make some eye contact, take a few steps toward the group and let your hands fall open gracefully toward the audience — as though you wished you could give them a big hug. (or not, but hopefully you get the idea!)

4. Don’t take anything personally.

As long as your information is correct, nobody is going to hold anything against your if you make a mistake. Follow the examples of great comedians. Instead of letting mistakes interrupt the show, they incorporate them into the show. They laugh at themselves. This gets the audience to laugh with them instead of at them.

With a public presentation, you want the audience to laugh with you when something goes wrong instead of laughing at you. You can achieve this by not taking mistakes personally and having a sense of humor about them.

5. Stay present.

A public speaking event often involves a ton of distractions for the speaker. Unfortunately these distractions draw us away from what’s happening in the present moment. So it’s important that you anchor yourself: to yourself, to your audience, to your content, and to your context.

Focusing on your breath is one tactic you can use to feel centered within ourselves and your presentation. To stay present with your audience just remember that the audience is filled with people – with individual human beings just like you and me – and by connecting with them one at a time. And, finally, to stay present your message, remember what is it that you want to accomplish. Why have you been asked to speak in the first place? What do you feel passionately about that brings us to this presentation? What is the gift that you are sharing with your audience? What is your core message? When we focus on these questions rather than our fear, we are able to stay grounded in what’s truly important to us.

6. Say to your mindfrick, “Thank you for sharing”.

No matter what, there’s going to be a little voice in your head saying something to you. More likely than not that mindfrick is going to be chattering away telling you that you can’t do it. But remember that you’re stronger than you think.

When that little voice starts going on and attacking your confidence, just say to yourself “Thank you for sharing” and move on. Don’t respond. Don’t listen. Don’t dwell. Don’t work yourself up into a tizzy. Instead acknowledge that it’s just your mind trying to get the best of you, and move on.

7. Remember, you don’t look as nervous as you feel.

Remember what “fear” is. Fear is the anticipation of pain. Is your fear real or imagined? Chances are likely that it’s imagined. Your fear is not that you don’t know your topic. It is that you don’t know what will happen when you step to the podium.

When you’re walking out on stage, no one knows you’re nervous. Your stomach could be in knots and you may feel like you’re going to be sick, but you aren’t showing it. There are only a few subtle cues that show a person is nervous and they’re so small that the ordinary person wouldn’t be able to notice them from where they’re sitting. People don’t see that nervous beast inside you!

8. It gets easier.

Really and truly, it does get easier. Get practice and feedback in a safe environment by joining a public speaking group like mastermind2020 Toastmasters club. You’ll get the chance to learn from watching others. And you’ll be reminded that you’re not alone with your fear. Something that helps more than anything is practicing the outline of what you want to say. The more you know your content, the less nervous you’re likely to feel. Speaking groups are an excellent way to hone your presentation’s content and structure.

9. People want you to succeed.

Audiences want you to be interesting, stimulating, informative and entertaining. They’re rooting for you. So give them what they want and feel great in the process!

10. Trust yourself.

As long as you know where your content is starting, and where you want to go, trust that you’ll be able to take your audience from Point A to Point B. Know where you’re going by picking a few main points and bring them to life with stories. If you practice enough, you’ll soon come across smooth. And know that you CAN do it.

To your success,

Andres

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Business Coaching, Business Intelligence, Entrepreneurship, Leadership, Marketing, Mastermind2020, sales, Strength Training, Train the Trainers

The Brain of the Successful Businessman

Real entrepreneurs love their businesses, are good at what they do, and provide 90% of the employment in the world. They are the engine that drives capitalist societies.  This is something you may want to consider if you are an entrepreneur.

Men and Women who succeed in business of any kind – those producers who take personal responsibility for their income and not via a job – share a particular attitude and mindset that works. Those who don’t, simply fail. And while not all failures can be attributed to the fault of the entrepreneur – acts of God, and so on, it mostly is our fault.

The transition from employee to entrepreneur is difficult for most, while for the real entrepreneur it’s a wonderful liberation. Of course background and conditioning have an effect, but the most important factor is attitude. In the final analysis, the defining factor is mindset. Please note that when I talk about “entrepreneurs,” I’m not talking about franchisees – employees who buy an expensive job and continue to take orders and demand that the franchisor take ultimate responsibility for the franchisee’s success or failure.

I’m talking about lasting success, not a lucky break, a flash in the pan, being at the right place at the right time, or buying a business that is already so successful that it’s hard to fail; I refer to the self made person who builds lasting success and bounces back from failures.

So, what is the ideal mindset for progress and production in business?

Successful business owners, be they network marketers, Donald Trumps, shoe polishers, auto shops, roofing business owners, plumbers, or authors, are driven people. Their goals and objectives drive them through the tough times. And they tend to surround themselves with like minded people – winners, not whiners. They read, they are lifetime learners, and they are humble. Most of all, they are self disciplined. A successful entrepreneur is seldom obese, a smoker, a drinker, late for meetings, or badly dressed. And they are well groomed, because they have a healthy self respect. Donald Trump doesn’t drink, smoke, or use bad language. I certainly can’t imagine him smoking pot.

Authenticity, integrity and decency are hallmarks of these winners – they are not politically correct hypocrites or passive aggressive back stabbers; you know where you stand with them.

You learn more at www.MasterMind2020.com

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