Whether crafting the perfect sales pitch or presenting your company’s product to a potential client, delivering a high-quality business presentation is an essential skill. It can be a deal maker or breaker. According to Steve Jobs, one of the world’s greatest corporate speakers, “Quality is more important than quantity. One home run is much better than two doubles.”
Business Presentation Tips: Closing Sales
To start with, you should always remember to ask yourself whether your product is solving your client’s problem. How will it make them more efficient, and how will it save them time and money?
Keep these questions in the front of your mind and follow the below business presentation tips to craft a concise and compelling messaging that converts your prospects.
1. Explain that You Understand Your Prospect’s Problem
Take time to learn about their issues so you can outline your understanding of their goals and vision. Immediately grab their attention by demonstrating that you really understand their business problems. Entice them into wanting to hear more of your problem-solving ideas.
2. Keep Your Slides Concise and Focused on Your Prospect’s Needs
To draw everyone’s attention to each slide’s detail, it’s important to not overload them with information, despite the temptation to tell them everything about your product and all your best clients. Deliver a customized sales presentation that only covers the specific points that will be of value to them. “Specificity builds credibility,” advises executive speech coach Patricia Fripp.
3. Connect With Your Audience Using Storytelling
Structuring your presentation as a story makes it far more engaging: lists of facts and figures are stale and boring. Giving your presentation a narrative structure with the beginning, middle and end will capture your audience’s attention and actually make your presentation more memorable.
Frank Carillo of ECG communications consultancy says, “Tell a story that will stick in their minds…Maybe it could be about how you came through for a client when that client really needed you. People remember stories better than anything else.”
4. Provide a Succinct Solution to Your Sales Pitch
Presenting measurable and achievable steps towards your audience’s goal is crucial and provides a greater chance of achieving a sales conversion. Demonstrate your vision and action steps with clarity and imagination to captivate your client.
5. Pay Attention to Visuals to Support Your Message
You should be using relevant, quality presentation visuals to deliver your message. A powerful image with just a few lines of text will communicate your message much more effectively than a wall of droning text.
According to Dr. James McQuivey of Forrester Research, “One minute of video is worth 1.8 million words.” So its worth considering demonstrative videos and animations, too.
6. Offer Something Different
WOW, your clients by using quizzes and interactive charts or graphs. With a variety of presentation tools available, say goodbye to dull slides and make use of interactive presentation ideas that really serve to impress.
7. Consider Using a Client Survey
Whether sending your pitch or delivering information by email, this could be an ideal opportunity to immediately capture your client’s thoughts and feedback. This information could be aggregated across all your clients and prospects, offering valuable insights into their needs.
8. Conclude with a Strong Call to Action
Briefly remind your prospect of how your product is differentiated from your competitors’. Add a quick summary of why they should be confident that you can deliver the results they need.
9. Provide a Takeaway
To really go above and beyond, you could include a final slide with an option for prospects to select and receive relevant supporting documents. It’s a useful way of backing up your presentation and provides additional support for decision making.
10. Finally, How You Present Matters
We should never forget that regardless of the time and effort took to create the perfect business presentation, you want to make a great first impression. The window for captivating people’s attention is short, so keep your speech brief. Stand up with confidence, speak with enthusiasm, use body language to engage and most importantly, believe in the message you are delivering.